An Application of Econometric Models to International Marketing
نویسندگان
چکیده
منابع مشابه
An application of econometric models to international marketing
Introduction: With more and more firms contemplating expansion in the international market, the question of how a firm estimates its sales potential in a given country takes on increasing importance. Certainly one vital piece of information in estimating sales potential would be the size of the total current market in that country. This article considers the various ways in which firms might es...
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 1970
ISSN: 0022-2437,1547-7193
DOI: 10.1177/002224377000700206